What is in the The Electrician's Guide to AI?

Twelve pages written for Australian electricians: where your week actually goes, the five leaks to plug first, how to quote off today's material prices, how to rank on Google and get found in AI search, and the ready to send texts that run it all.

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Owners and operators of electricians businesses across Australia who want more booked work and less admin, without the hype.

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The Electrician's Guide to AI

Twelve pages for Australian electricians on missed calls, unchased quotes, live-priced materials and the texts that fix them. Free.

An electrician who spends four hours a week quoting and wins one in four hasn't got a pricing problem. He's got a follow-up problem, and it's costing him three site visits a week.

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Where your week goes

The job that isn't the job	What it actually looks like	Hours a week
Quoting	Switchboards, rewires, EV chargers, solar add-ons. Every one needs a site visit and a write-up	4 hrs
Missed and returned calls	In a roof space, at a switchboard, on a ladder	3 hrs
Certificates and compliance	Certificates of electrical safety, test results, notices to the distributor	2 hrs
Invoicing and chasing	Sent late, chased by hand, paid slowly by builders	2 hrs
Scheduling and materials	Reshuffling for the emergency, ringing the wholesaler, running back for the part	2.5 hrs
Customer updates	What time, is the power going off, when will it be done	1.5 hrs
Marketing you meant to do	Reviews not asked for, no posts since March	1 hr
Time you are not billing		16 hrs

That's 768 hrs a year, or $48,000 at $125/hr if only half those admin hours became billable time.

These are estimates for a typical 1 to 10 person electrician business, not a measurement of yours. Put your own numbers in. Most owners who do this find they were guessing low.

An electrician who spends four hours a week quoting and wins one in four hasn't got a pricing problem. He's got a follow-up problem, and it's costing him three site visits a week.

The short version, if you read nothing else

You're losing more jobs to a missed call than to a competitor. Switch on missed-call text-back today. It's the cheapest thing in the guide and the biggest.
The quote you never chased was the job you already paid for. Three follow-ups, written once, sent automatically.
Price the materials off today's prices, put a validity date on the quote, and stop paying for the difference yourself.
Your job photos are your marketing. One a day, posted on Friday in 20 minutes. Suburb in the caption.
Your past customers are your quiet months. A message on the right date, in your name, sent for you.
AI does the admin. It doesn't do the trade, the judgement or the cashflow. Anyone telling you otherwise is selling something.

Your competitor isn't a better electrician. He just has a system that rings back.

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Twelve pages, written for Australian electricians. Free.