Trade Guides
The Roofer's Guide to AI
Twelve pages for Australian roofers on missed calls, unchased quotes, live-priced materials and the texts that fix them. Free.
In storm week a roofer misses forty calls. Those aren't forty calls. That's the best month of the year going to whoever answered.
Your guide is on the way, check your inbox (and spam, just in case). Download it now.
Where your week goes
| The job that isn't the job | What it actually looks like | Hours a week |
|---|---|---|
| Missed and returned calls | On the roof, harness on, phone in the ute. Storm week it's dozens | 3.5 hrs |
| Quoting | Drive out, get on the roof, measure, photograph, write it up, send it, forget it | 4 hrs |
| Insurance paperwork | Reports, photos, scope for the assessor, resends | 2 hrs |
| Scheduling around weather | Rain. Wind. Reshuffle. Ring everyone | 1.5 hrs |
| Invoicing and chasing | Staged payments, insurance delays, chasing the balance | 2 hrs |
| Customer updates | When are you coming, is the leak fixed, what about the gutters | 1.5 hrs |
| Marketing you meant to do | Drone shots and before-and-afters nobody's seen | 0.5 hrs |
| Time you are not billing | 15 hrs |
That's 720 hrs a year, or $39,600 at $110/hr if only half those admin hours became billable time.
These are estimates for a typical 2 to 12 person roofer business, not a measurement of yours. Put your own numbers in. Most owners who do this find they were guessing low.
In storm week a roofer misses forty calls. Those aren't forty calls. That's the best month of the year going to whoever answered.
The short version, if you read nothing else
- You're losing more jobs to a missed call than to a competitor. Switch on missed-call text-back today. It's the cheapest thing in the guide and the biggest.
- The quote you never chased was the job you already paid for. Three follow-ups, written once, sent automatically.
- Price the materials off today's prices, put a validity date on the quote, and stop paying for the difference yourself.
- Your job photos are your marketing. One a day, posted on Friday in 20 minutes. Suburb in the caption.
- Your past customers are your quiet months. A message on the right date, in your name, sent for you.
- AI does the admin. It doesn't do the trade, the judgement or the cashflow. Anyone telling you otherwise is selling something.
The storm doesn't pick the roofer. The phone does.
Get the Roofer's Guide guide
Twelve pages, written for Australian roofers. Free.