The ORVX AI team in a media buying strategy meeting

ORVX AI Service

AI Media Buying

Paid advertising works, until it doesn't: wasted spend, ad fatigue, and no clear picture of what is actually driving revenue. ORVX AI runs your media buying differently. Senior marketing strategy, led by our CMO Zharna Dubler, paired with an AI engine that optimises budget, bids and creative across every major channel, from Meta, Google and TikTok to programmatic, connected TV and out-of-home, 24/7.

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Channel types, digital to broadcast

24/7

AI budget & bid optimisation

10+ yrs

Senior media strategy

100%

You own your ad accounts & data

What Is Included

Everything delivered in this service

Every engagement is tailored to your business, budget and goals. Here is what is covered as standard.

Multi-Channel Campaign Strategy & Setup

We plan and build your paid campaigns across Meta (Facebook & Instagram), Google (Search, Performance Max & YouTube), TikTok and LinkedIn, matched to where your customers actually spend their time and money.

AI-Optimised Budget & Bid Management

Machine learning watches performance around the clock and shifts spend toward the winning audiences, placements and times, so more of every dollar goes to what converts and less is wasted.

Creative & Copy Testing at Scale

We produce and test dozens of ad variations, hooks, angles and formats, then let the data decide the winners, giving you fresh creative that keeps performing instead of fatiguing.

Audience Building & Retargeting

Precise prospecting, lookalike and retargeting audiences built from your own customer data, so you reach new buyers and win back the ones who did not convert the first time.

Conversion Tracking & Landing Pages

Proper pixel, event and conversion tracking, plus landing page guidance, so every lead and sale is measured accurately and campaigns optimise to real revenue, not vanity metrics.

Transparent Reporting & Strategy Reviews

A live dashboard plus a plain-English monthly review with Zharna and the team, covering spend, ROAS, cost per lead and sale, and exactly what we are changing next. Your ad accounts stay owned by you.

The ORVX AI team reviewing live campaign performance together

Types of Media Buying We Do

Social Media Ads Paid Search (SEM) Programmatic & Display Retail Media TV & Connected TV Out-of-Home (OOH) Radio & Audio

Ready to get started?

Apply for a Free Strategy Session. We will assess your specific situation and tell you exactly what is possible, no obligation.

Book a Free Call

Free call, no pitch, no obligation

Channels We Buy

Every channel your customers are on

We plan the right mix across digital, social, broadcast and out-of-home, then let performance data decide where your budget works hardest. No channel for the sake of it, only what moves the needle for your business.

Digital & Social Media Channels

Social Media Advertising

Meta (Facebook & Instagram), TikTok and LinkedIn, reaching people by interests, behaviour, demographics and lookalike audiences.

Paid Search (SEM)

Google Ads and Microsoft (Bing), bidding on the keywords your customers search so you appear at the exact moment of intent.

Programmatic & Display

Automated real-time bidding across the open web to place banner and video ads in front of the right audiences at scale.

Retail Media Networks

Shopper-targeted ads on marketplaces like Amazon, reaching active buyers using first-party purchase data.

Traditional & Broadcast Channels

TV & Connected TV (CTV)

Commercial spots on streaming services and broadcast networks to build broad, high-trust brand awareness.

Out-of-Home (OOH)

Digital and physical billboards, transit ads and street-level panels in high-traffic public locations.

Radio & Audio

Scheduled spots on AM/FM radio, plus digital audio, music streaming and podcast networks.

Why ORVX for Media Buying

Agency-grade strategy, supercharged by AI

Most media buying is either a junior running your account off a checklist, or a black-box tool with nobody accountable. We do neither: real marketing experience sets the strategy, and an AI engine executes and optimises it around the clock.

Senior strategy, not a junior

Your account is led by real, senior marketing experience, positioning, channel mix, offers and creative direction, not a checklist run by someone learning on your budget.

AI optimising 24/7

An AI engine manages bids, budget and creative testing continuously, reacting to performance far faster than any human could, so your spend keeps moving to what works.

Full transparency

You own your ad accounts, pixels, audiences and data. You get a live dashboard and a plain-English monthly review, no black boxes, no lock-in.

Zharna Dubler presenting a paid media campaign strategy to the ORVX AI team

Led by Zharna Dubler, CMO

10+ years in performance marketing & paid social

An agency founder and global brand strategist, Zharna has run social, performance and content campaigns for brands including Prezzee, Sanitarium, Weet-Bix and So Good across Australia, the US, the UK and New Zealand, spanning Meta, TikTok, LinkedIn and YouTube. She leads strategy, positioning and creative direction on every ORVX media buying engagement, with our AI engine handling optimisation at machine speed.

Common Questions

Frequently Asked Questions

Who actually runs my campaigns?

Your strategy is led by Zharna Dubler, our CMO and an agency founder with 10+ years across Meta, TikTok, LinkedIn and YouTube, supported by our AI engine that handles bid, budget and creative optimisation 24/7. You get a named human accountable for results, not a faceless dashboard.

What platforms do you buy on?

All of the major ones: social (Meta, TikTok, LinkedIn), paid search (Google & Bing), programmatic and display, retail media (Amazon and marketplaces), plus TV and connected TV, out-of-home, and radio and digital audio. We recommend the right mix for your audience and goals rather than spreading budget thin across everything.

Do I keep ownership of my ad accounts and data?

Yes, always. Your ad accounts, pixels, audiences and data belong to you. We work inside your accounts (or help you set them up properly), so nothing is ever held hostage.

What ad budget do I need to start?

It depends on your goals and market, which is exactly what we map out on your free call. We will recommend a starting budget that gives the AI enough data to optimise, without overcommitting before we have proven results.